Getting Sold on Selling

Whatever type of business you operate, one educational course I’d recommend you attend at least on a yearly basis involves instruction in any type of Effective Sales Techniques. The skills you will learn from any sales course are not just about you learning to pitch and close customers. A good instructor who is a master in the art of selling will inform you that, these skills you are soon to acquire will help you with.

What You will Learn:

Increasing traffic to your business or assisting you in reaching more customers.
Understanding how to better fulfill your customer’s needs.
Help customers in better understanding the true benefits of your product.
Help you to understand how to handle rebuttals, and rejection.
Teach you how to communicate more effectively, and efficiently in general.

Its Influence in Other Areas of Your Business

In addition to the obvious customer/ client interactive techniques you’ll pick up, most of the classes will also teach you several “Business Organizational Skills” that will be helpful in the everyday general operations of your business:

Time Management
Leadership Skills
To better train your employees, associates, and representatives
Personal Development
Better Awareness of your Non-Verbal Communication Habits
Better Planning, Organizing, & Scheduling Your Business Affairs
Construct or Enrich your Current Marketing Plan

You will learn how to effectively use your outreach tools: newsletters, website, brochures, and business cards.
Maurice Young

Books are great, but interactive instruction is always better

From my personal experience, not only are these courses very informative in their study, I also find that they are mentally invigorating – they have a way of giving me a greater confidence boost weeks and even months later as I work on improving my plan or combined plans of action for that year. Not to mention you will also walk away with probably a dozen new fresh contacts or referrals from your fellow classmates attending the course.

It’s funny going into a store to buy an item and having the salesclerk pitch the product warranty on me, I normally never ever buy them. Oddly though, in the back of my mind I usually want them to push a little harder, but they never do. Even though I will not buy it if they did try more. From my understanding they make a little extra when a product warranty is purchased but imagine if that same clerk gave that little extra nudge just as an auto salesperson, or telemarketer would. With sales training, personal skills, that warranty’s benefits, and a thorough product knowledge, he or she could come close to convincing me to buy it.

The New Marketing Arena

Now with direct response communication tools such as: Twitter, Facebook, Youtube, Internet Streaming, Instant Messaging and Texting quickly becoming more common in our daily lives socially and in business. Learning to use these tools effectively Even a small-town country craftsman or woman with a unique twist on an Old American Style of artistry, customers from Europe, Asia, even folks living in Australia. So, if you use Facebook, Twitter, or Youtube, take note of who writes a comment, or request information from these other countries. Maybe it’s time to even broaden your marketing approach and learn to communicate with them.

What’s good for small businesses in today’s markets

I remember not so long ago – even as close as 5 years ago, to obtain current updated marketing information of potential customers, you had to spend hundreds even thousands of dollars for reports and books to obtain effective information. Now with the new social networks being global, you can even find out if it is worth pursuing customers outside your usual market base: